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Beauty Brand Success: From $26k to $625k in Ad Revenue
How our Amazon Ads Strategy Scaled a Beauty Brand’s Revenue by Over 2300%
• Quick Stats
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• Explosive +2300% Growth
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• $625k December Peak Sales
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• $200k Monthly Average Sales
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• 3x Ad Revenue in 6 Months​
Initial Situation
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When the client approached us right after their 2021 holiday season, they had just wrapped up a December peak with $42.5k in ad sales. However, their average monthly ad sales prior to our partnership were only $26k, indicating that there was significant room for improvement in their advertising strategy.
The client wanted to build on their holiday momentum and achieve more consistent, scalable growth throughout the year.
Challenges
• Inefficient campaign structure leading to poor keyword targeting and wasted ad spend.
• Lack of clear, actionable reporting and insights on what was driving sales.
• High ACoS (Advertising Cost of Sales) that was affecting profitability.
• Missed opportunities for Sponsored Brands and Sponsored Display ads.​
Timeline Visual: Growth Over Time
January 2022
March 2022
July 2022
December 2022
2023 Monthly
December 2023
2024
Starting point
Reached $40k
in ad sales
Reached $75k
in ad sales
New Record peak
at $237k in ad sales
Steady at
$200k/month
Newest Record peak at $625k in ad sales!
Still
Growing!
Our Approach
1. Account Cleanup & Campaign Restructuring:
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In our initial audit, we discovered a variety of underperforming ads and scattered keyword targeting. Our first task was to clean up the account by:
• Pausing low-performing campaigns.
• Restructuring ad groups for better product targeting.
• Optimizing keyword bids and adding negative keywords to eliminate wasted spend.
2. Data-Driven Analysis and Campaigns:
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We introduced a more data-driven approach, utilizing Amazon’s extensive reporting tools to analyze customer search terms, click-through rates (CTR), and conversion rates. By focusing on high-performing keywords and regularly adjusting bids, we were able to maximize return on ad spend (ROAS).
3. Sponsored Brand & Display Campaigns:
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We diversified the advertising strategy by launching Sponsored Brand and Sponsored Display campaigns. This helped the client increase their brand visibility and retarget customers who had previously interacted with their products.
4. Seasonal Promotions & Strategic Scaling:
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To prepare for key sales periods, we implemented strategic bid adjustments, A/B testing of ad creatives, and tailored campaigns for major events like Prime Day and Black Friday.
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Results
Quick Wins in the First Quarter:
Within the first 3 months of working together, we saw rapid improvements. By March 2022, the client’s monthly ad sales had already increased to $40k, a significant rise from the initial $26k.
Mid-Year Milestones:
After six months, by July 2022, the client was consistently hitting $75k in monthly ad sales—nearly triple the ad sales they experienced before partnering with us.
Record-Breaking December 2022:
Fast forward to December 2022, and the brand reached a record peak of $237k in ad sales. This set a new high for the client, helping them surpass their holiday sales goals by a wide margin.
2023: Sustained Success:
Throughout 2024, the client continued to see steady, impressive growth. Their monthly ad sales averaged $200k, showing sustained performance and brand growth in a highly competitive market.
Holiday Peak 2023:
By December 2023, the client broke their own record again, hitting a massive $625k in ad sales, more than doubling their previous year’s holiday sales.
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2024: Progress
2024 is proving to be the businesses best year yet! Constantly punching through the previous monthly highs. Monthly ad revenues of $300k+ are gearing up holiday season 2024 to be explosive!
Looking Ahead
As we continue working with the brand, we are already gearing up for an even bigger and more successful holiday season in 2024. Stay tuned for the next chapter of growth!
Key Takeaways:
• Ad sales grew by over 2300% from the original monthly average of $26k to the December 2024 peak of $625k.
• Structured account clean-up and data-driven optimizations helped drive consistent growth.
• A diversified campaign approach with Sponsored Brands and Display ads allowed the client to scale and capture new market segments.
Client Testimonial
"Partnering with ROI Targeting has been a game-changer for our brand. When we started working together in January 2022, we were struggling to scale our Amazon ads beyond $26k in monthly sales. We've tried 5 different agencies and different software tools, but nothing truly worked.
Their team quickly identified areas for improvement, cleaned up our account, and helped us achieve immediate growth. Within 1-2 months, we were already seeing changes and improvements in ad sales, and by 6 months we more than 3x our sales! The results continued to exceed our expectations, especially during the 2022 and 2023 holiday seasons. December 2023 was a record-breaking month, with $625k in ad sales and close to $1M in revenue!
Thanks to ROI Targeting, we now consistently hit new milestones in monthly sales, and our ad performance has been optimized across the board. Their strategic approach, attention to detail, and deep understanding of Amazon’s platform have truly transformed our business. We couldn’t be more excited for the upcoming holiday season and beyond!”
— JS, CEO