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Quick Growth to $6M+ in Monthly Ad Revenue and a 9 figure acquisition
How We Increased a Supplement Brand’s Annual Earnings by 6x
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• Quick Stats
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• 2.5x Growth in 1 Year
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• $6M Monthly Ad Revenue
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• Improved Conversion Rates​​
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• HUGE 9 figure acquisition​​
Initial Situation
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In 2020, the client, a growing supplement brand, reached out to us looking to scale their Amazon business. While their products had a strong market presence, their Amazon listings and ad campaigns were not optimized for maximum visibility or conversion. At the time, they were generating steady revenue but knew they had the potential to capture a much larger share of the market.
Challenges
• Ads were not strategically aligned with customer search behavior or product categories.
• Listings were not optimized to fully capture the attention of potential customers.
• Product images lacked professional polish, which impacted the customer perception of quality.
• Conversion rates were lower than expected despite high traffic.
Timeline Visual: Growth Over Time
2020
2021
2022
Initial partnership, with steady but unspectacular revenue
2.5x Growth within a year
Over 6x growth and Company Acquired for 8 figures
Our Approach
1. Listing Optimization:
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We started by conducting a thorough audit of the client’s product listings. Many had generic descriptions, unoptimized titles, and underutilized bullet points. Our goal was to make their listings stand out and convert more visitors into buyers. We focused on:
• Optimizing product titles, bullet points, and descriptions with highly relevant keywords.
• Highlighting the unique benefits of each supplement to make them more compelling to potential customers.
2. Image Improvement:
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We worked with the client to completely overhaul their product images. We added high-quality, professional photos and lifestyle images to help customers visualize the benefits of the product. Additionally, we included infographics that showcased the supplements’ key ingredients, benefits, and usage tips, making the decision-making process easier for customers.
3. Ad Campaigns Aligned with Customer Intent:
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Once the products were showtime ready, our team realigned their advertising campaigns to focus on high-converting keywords and product categories. We used a mix of Sponsored Products and Sponsored Brands ads to increase their visibility and capture demand from highly relevant customer searches. A/B testing allowed us to fine-tune campaigns based on what resonated most with their target audience.
4. Ongoing Iterations & Adjustments:
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We continuously monitored ad performance, optimizing bids and targeting as we collected more data. Adjustments were made based on seasonality, customer reviews, and market trends to ensure the client remained competitive and relevant.
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Results
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Rapid Growth in Year One:
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Within the first year of working together, the client’s annual earnings increased by 2.5x, with their ad revenue reaching $1M per month. This exponential growth was driven by improved conversion rates from the optimized listings and the high-quality, attention-grabbing images, together with the ads push we injected into the business.
Conversion Rate Improvement:
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By revamping their product listings and images, we significantly boosted their conversion rates. Customers were more engaged with the brand, leading to higher sales volumes without a dramatic increase in ad spend.
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9 figure acquisition 2 years later:​
With the continued growth of the business, ad revenue alone grew to over $6M in monthly revenue. This exponential growth caught the attention of the big players in the space which led them to acquire the business for a massive 9 figure valuation! A true testament to what is possible in the e-commerce space with hard work, dedication, and patience.
Continuing Success
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Since partnering with us, the client experienced consistent growth, generating millions in revenue year after year. This success culminated in their acquisition in 2022, a major milestone for the brand. Today, the founder has transitioned into retirement, focusing on building an investment portfolio and dedicating time to philanthropic efforts.
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Key Takeaways:
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• Annual earnings grew by 2.5x within the first year, with the client hitting $1M in monthly ad revenue
.• Annual earnings then grew by 6x within two years which led to a giant 9 figure acquisition.
• Aligned ad campaigns with customer search intent resulted in increased visibility and sales.
• Strategic listing optimization and image enhancements led to significant improvements in conversion rates.
Client Testimonial
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“We had been running our supplement business on Amazon for a while but struggled to break through to the next level. After working with ROI Targeting, the transformation was remarkable!
Within the first year, our earnings grew by 2.5x, and we were hitting $1M in monthly ad revenue alone. They helped us revamp our product listings and images, making our brand more appealing and driving higher conversions. Their expertise and data-driven approach to ads really helped us capture the attention of our target customers. This then
I owe so much to Izzy and his team for making this dream a reality and highly highly recommend them to anyone looking to truly grow their business!”
— GN, Founder